Hello! I’m Robin Smoot

business coach & operations consultant

I help leaders start and grow healthy businesses so they can flourish in work and life.

Are you a CEO, executive director, or ministry leader who:

  • Finds yourself repeating mundane, time-consuming tasks that drive you crazy and drain your energy (and your day)?
  • Struggles to do the important work of business development, relationship building, or other growth-oriented activities?
  • Is so overwhelmed by daily operations that you’re starting to wonder if entrepreneurship is really for you?
  • Has all but given up on the whole work-life balance thing, figuring it must only be for those with a lot of money or a large team?
  • Justifies doing everything yourself because you have the time or ability (or simply won’t trust someone else to do it?)
  • Recognizes that your structure, systems, or internal processes could use some improvement (or a major overhaul)?

As a leader, your primary role is to cast vision and lead your organization forward.

But when you’re also responsible for everything that must happen behind the scenes, it’s nearly impossible to lean into your leadership. The daily details often distract you from what only you can and should be doing. It’s the entrepreneurial conundrum we’re all too familiar with – working in the business vs. working on it.

But why settle for status quo when there is a better way?

And, my friend, there is a better way to do business. Your operations – the engine that keeps your company moving – is often the source of inefficiencies that hinder you, your team, and your organization from reaching your full potential. That’s why I’ve developed a framework that positions your business to operate more efficiently – and you to lead more fully.

For You

Business Coaching

Individual sessions to help you flourish in entrepreneurship

For Your Company

Business Optimization

a transformative 8-week program to improve your operations

What they said

Client Testimonials

Robin has been truly amazing! Over the course of four months, she provided me with all the essential tools for my business venture. I firmly believe that if I follow through on her advice, success and wealth are within reach. I highly recommend reaching out to Robin and investing in her services; it’s a decision you won’t regret, as her guidance is invaluable.
Breen'a Means, CEO, Mountain Moving Voices, LLC

Working with Robin has been an amazing experience. She has shown us ways of working that I didn’t even know were possible and that inspire me to keep striving to build a more steady and sustainable workplace.

Tessa Bridge, Founder, Canopy Equity Coaching, LLC

Robin has a God-given talent to coach and help her clients to channel their short and long-term goals. Since investing in her services it is a major relief to have more time to focus.

Sharon Davis, CEO, S. Davis Makeup Artistry
TIHC would not be where it is today without the coaching received from Robin.
Priscilla White, Founder, There Is Hope Counseling, LLC
Without her leadership, business expertise and overall knowledge, the PWMW brand would not have grown nor measured up to other mainstream businesses.
Priscilla Woodson, CEO, Priscilla Woodson Music & Wellness, LLC

After just a few weeks of working with Robin, I experienced a sense of relief in that my overall operations were now intact and I was able to focus and conduct daily tasks confidently and more efficiently.

Carolyn Stroud, CEO, Vigor BioPharma Solutions, Inc.

Want to get to know me first?

Hello, CEO. I’m Robin.

Over my 30-year career, I’ve been a struggling entrepreneur and a successful executive, so I understand the challenge of wearing multiple hats, juggling all the roles, and trying to make room for the rest of my life.

But having been blessed to lead operations for corporations, small businesses, and nonprofits, I also know that it’s possible to have the best of both worlds – to lead, live, and enjoy the journey. I’m passionate about helping businesses run smoother so visionaries like you can lead to the fullest.

Your journey to greater starts here.

Whether starting, growing or scaling your business, your operations matter. Let’s talk about how I can help you transform the way you work so you can lead and live to the fullest.